Have you ever seen a business or a big brand without a logo? No? Well, because there aren't any and that is the reason why the professional brand designers are in high demand. If your business logo is designed properly, it can be your business's identity that can help you sell your products effectively to your customers, and this is the importance of the logo in the business.
You need to know that a poor logo design cannot attract the attention your business needs to grow, and not having a logo is a bigger marketing mistake.
What is a logo?
A logo is a graphic mark, emblem, symbol, or stylized name used to identify a company, organization, product, or brand. It may take the form of an abstract or figurative design, or it may present as a stylized version of the company's name if it has sufficient brand recognition.
A part of building your brand identity is to define your logo. When looking at your logo, people do not have to be a professional logo designer or an artist to understand the difference between a creative logo and the one with a poor design.
We are able to instantly identify a business by looking at its logo, even if its name isn't a part of the logo because a logo is the nature of a business. Think of a big brand; you do not have to read its name as long as you have the image of the brand's logo in your mind.
Why is a logo so important for your online business?
The logo is the face of your business; I mean, what do you expect?
A logo is an integral part of your business and brand and makes a remarkable impact on a company's public perception. A logo is one of the most important branding investments a business can make.
There are many reasons why a logo (let's say a good logo design matters), including:
- It grabs attention (the attention it can attract depends on the strength of its design and the positive feeling it can conveys to the audience)
- A good invitation to the new customers
- It is your first introduction to your costumers / your first impression
- It is your brand / business's identity / tells who you are and what you are selling
- If designed well, it is memorable and it triggers positive recall about your business (what the name of your business could never do alone)
- It makes your business unique amongst your competitors
- Professional logo strengthens brand loyalty
- Builds trust in your business
- People's expectations from your business (for they want to experience the same feeling they did when buying products from big brands with the well-known logos)
Is logo the same as a brand?
Many people believe that a logo means the same as the term brand. Well, it's a mistake.
Your logo represents your brand but is not your brand.
A logo is generally a combination of typographies, graphics/symbols, and colors. It is a graphic element that is part of the visual identity of a brand.
A brand is the idea or image people have in mind when thinking about specific products, services, and activities of a company, both in a practical and emotional way.
Branding is a strategy designed by companies to help people quickly identify products and companies and give them a reason to choose their products.
How many types of logos are there?
The logo types are divided into multiple groups. Here we are going to note the most important ones bellow:
- Icon-only logos (like Apple, Twitter, etc)
- Text-only logos (Like SAMSUNG, SONY, etc)
- Icon-and-text logos (Like NIVEA, Microsift, etc)
What are the good and bad characteristics of a business logo?
The good characteristics of a logo include being:
- Simple (Too many colors, too many texts, too easy to forget!)
- Memorable and impactful
- Timeless (Some logos look dated after some years!)
- Versatile (look good in all colors and orientations rather black or white, portrait or landscape)
- Easy to recognize
The Bad characteristics of a logo include being:
- Too bright, too loud, too confusing
- Not meaningful (doesn't fit anywhere, doesn't mean anything)
- Follows the trends that expire after some time
- Is overdone (it puts the customers off)
- Imitating (customers do not trust you)
- Taken everything literally (If you sell digital gadgets you do not have to include a computer or digital object's image in your logo but if it is just a name it is so great, that name can help you remember the image)
How to design a perfect logo for our online business?
Now that we know the basics, it's time to gain some information about how we can choose or build a unique and efficient logo to help our business grow more rapidly.
When deciding about how a logo of our business or brand should look like, we all get picky and it seems so difficult to choose or make one out of so many suggestions and ideas.
Here are some practical tips to help you along the way:
1. Know what your business is about
Before you start designing your logo, gain more knowledge and insight about your business, its market and competition. Get to know your target audience and what they take interest in buying and advising to others as they logo your design should reach to a particular set of people.
2. Remember not to forget brainstorming
Write down every single idea that comes to your head, or you hear around. It should not be necessarily so creative to be worth noting down. Have a long list of ideas collected from your own thoughts and other people you ask for their ideas, including your family and friends. You do not have to do it alone, bring in people from every department or even friends and business partners. The more perspectives, the better.
Make a board on which you draw whatever comes to your mind, including different color combinations, designs, painting, texts, even quotes and texts. At the end, you find yourself with a big inspiration board having everything about your mood and passion, it leads you to the right way.
3. Your business should be reflected in your logo
As your business's logo says a lot about your business: Who you are, what you do, and why you do what you do, make sure that your logo is fully capable of representing your business. The colors and images used in your logo should align with the business you run and the products or services you deliver. It should give people a feel for what your company's all about.
Every logo has some kind of a history, filled with meaning and purpose. Take Apple, for instance — the fruit is missing a "byte." Or Wikipedia, an unfinished globe of puzzle pieces covered with glyphs from different writing systems. Both logos are simple, but have an added twist that circles back to brand ideology. You should know what your logo means, so that you can convey the message to your customers because attracting customers is the ultimate targets of your logo design. So try to know your customers closely and some exact insight about them.
4. How do you like your design style?
Now it's to start translating your clear idea of your brand into design. There are different styles, and you will pick based on the combination of your personal taste and experts tips.
The design styles are:
Classic style do not follow trends, so they do not seem get old so soon.
- Retro or Vintage
They instantly remind you of the past and evoke romantic feelings of nostalgia.
- Modern or minimalist
This style uses a lot of whitespace, minimal details and simple lines often resulting in sleek, pared back logos.
This is a popular choice for brands with a young (or young at heart) target customer. Fun and quirky style tends to be colorful and cute and often uses symbols or illustrations to create a positive and friendly vibe.
- Handmade and handcrafted
Handcrafted style transports a clear message: this brand is individualistic and stands for handmade quality.
If you could not choose one brand out of so many, mix and make new ones that can suit your business.
5. be precise and planned about the color you use
As you know, every color has different impact on mind that is why colors have power to impress people. Every color mean something, for example:
- Orange: youthful, creative, friendly. The orange is known to embody joy and success. As less people choose this color, in case your pick it you will look more different.
- Blue: professional, medical, tranquil, trustworthy. Blue is known as a calm and trust-worthy color.
- Yellow: sunny, inventive, optimism. Yellow is good when you are not in the mood and is a good pick for those who want to run a dynamic business / brand.
- Green: growth, organic, instructional. The organic color with harmony which is so versatile.
- Black: credible and powerful
- White: simple, clean, pure (When it is in the background it can bold the colors in front of it, so it always needs others colors to be seen)
- Pink: fun and flirty (may be considered as a feminine color) and it is honestly so sweet
- Brown: rural, historical, steady.
- Red: energetic, bold. Mostly used in things that excite or scare us. This emotional tension makes red logos remarkably expressive.
- Purple the luxurious color, the mysterious one.
- Grey the ultimate color if you want to achieve a mature, classic and serious look.
Bright and bold colors may grab someone's attention, but could also seem brash.
If you use red as the main color in your logo, it will send the message of the brand being aggressive, passionate, and energetic. This means that your brand intends to target young customers, the same can happen about other colors.
Do not fall into the trap of conveying the wrong message because of a simple brush stroke.
Be aware of the fonts, they are your intonation!
6. Keep it simple
The more conclusive, the more confusing! A simple logo is also a memorable design. Most of the global business is represented by its simple logos. Take for example the Nike logo. A minimalist black and white logo is the way to go if you want to keep it simple.
You want your logo to be interesting, but you don't want someone to have to sit and stare, analyzing the logo.
In the digital age and especially for your online business, where logos will appear on multiple devices and across social media, you must design something that transcends paper. It must look great on different backgrounds, work for apps, icons, avatars and print, and it must be flexible in size.
7. The logo formats you need
Let's look at the technical aspects of your logo design.
- Large and small .PNG versions with transparent backgrounds.
- A full-color version. If your logo is very colorful, make sure that it's still legible if you print it in black and white.
- An all-white version that will show up on dark backgrounds.
- An .SVG version that you can scale up or down without losing quality (meaning it won't look pixelated or fuzzy if you print it large)
- A nice extra: a version that consists of just a small icon or initial that you can use for your website favicon.
8. Take help from logo creators
You can take help from experts who cost less than the cost you have to pay by doing everything alone.
An online tool like Jimdo's Logo Creator is inexpensive and easy to use. Simply enter your industry and company name, and the tool will recommend suitable fonts, colors, and symbols. Try these:
- LOGO Store
- Tailor Brands
- Hatchful Shopify
- Logonomy (Farsi)
- Check for plagiarism on sites such as Logo Thief.
But there are some Pros and Cons:
- Pros: Quick, easy, and affordable. A logo creator is what you need if you want to use your logo online, or on small print products such as business cards.
- Cons: The options are slightly less customizable, and you don't get the one-on-one support from a professional designer.
9. Test your market
Do market research. One way to test various logo designs is to put out a survey on a service such as Amazon's Mechanical Turk.
Remember that promoting an abstract symbol can prove very costly for a small business on a budget. In addition, he says, such logos are harder to remember.
10. Be patient
Logos won't become instantly iconic, even if you've designed the most beautiful combination of vectors. It depends on the product's success and the market in which it exists.
It's important to be patient and not rush to make changes with your design just because you haven't gotten the reception you initially expected